Tag Archives: b2b social media marketing

How to Use Backlinks LinkedIn Training

The Importance of Backlinks: What Are They & Why Are They Important for Your Website?

Backlinks are crucial if you would like to rank in Google search results. If you are wondering how Google search functions work and how you could arrive on its results page, you have to learn about backlinks.  What is a Backlink?  A backlink is a connection from one website to another. Some people use phrases such as […]

girl confused about social selling and social media marketing

Is B2B Social Selling the Same as Social Media Marketing? A Quick Guide to Knowing the Difference Between the Two Strategies

B2B social selling is a relatively new term in the sales and marketing landscape. Several companies are already adopting this new tactic, however, not all end up successful. One thing that hinders a company’s success to implementing a social selling strategy is due to the misunderstanding–or lack thereof–of what B2B social selling really is. B2B […]